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The New York Times bestseller that gives readers a paradigm - shattering new way to think about motivation.

Drive: The Surprising Truth About What Motivates Us

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

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Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of life. He examines the three elements of true motivation - autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

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